• Research Paper on:
    Presidential Primaries and the Media

    Number of Pages: 5

     

    Summary of the research paper:

    In five pages this paper discusses the impact of the media upon presidential primaries and candidates' images. Six sources are cited in the bibliography.

    Name of Research Paper File: LM1_TLCmdiaP.rtf

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    Unformatted Sample Text from the Research Paper:
    based upon the element of perception. A presidential candidate must have a certain charisma -- a public charm -- in order to become a media doll. He must  play to the media and coddle them in order to be placed within the best light and, thereby, appear to favorably appeal to his constituency. II. DISCUSSION  Both presidential candidates demonstrate a divergent type of charisma that effectively transforms certain target groups by way of psychological allure. Any and all genuine  value aside, the media typical focus upon some scandalous issue that may serve to discredit the candidates credibility, even though that incident might or might not have any correlation to  the presidency or the manner by which he would approach the position. It is a sad commentary on todays journalistic ethics that "prominence  and payoffs" (Andrews PG) are often more enticing than salvaging an individuals true character. The primary problem with contemporary journalism is the rush to be first to scoop the  story, ultimately sacrificing validity for the ever-important, career boosting ratings. Ethical journalists, on the other hand, successfully present the campaign news with documented facts and a combination of interest  and intrigue. Substantiating this foundation of truth is only accomplished one way: by confirming quoted sources with a second, significantly reliable source (Andrews PG). These same morally conscious  reporters tend not to practice any form of sensationalism, which leaves the industry pretty well split into two categories: those who will compromise their journalistic integrity in order to gain  financial profit and advance their careers; and those who, no matter how enticing or lucrative the opportunity may be, will always uphold their values and responsibilities as the purveyors of 

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