Research Paper on:
Printing Industry in Australia

Unformatted Sample Text from the Research Paper:
3.1.3 Social Influences 8 3.1.4 Technological Influences 9 3.2 KEY COMPETITORS 10 3.3 SWOT ANALYSIS 11 3.3.1 Strengths 11 3.3.2 Weaknesses 11 3.3.3 Opportunities 12 3.3.4 Threats 13 REFERENCES 14 1. Introduction When there is a proposal to open a new business it is essential that  the influences and environment within which the business will operate are considered in order to ascertain the way that the firm may compete and help with strategy development as well  as assess whether or not entrance into the industry is viable. The idea is to set up a new firm; Quick Prints,  in Australia, a firm that will; offer arrange of printing services. In order to examine this printing the industry itself will be considered in terms the market and its characteristics  and patterns, the conditions within the industry will be discussed along with the use of a PEST analysis and a SWOT analysis. 2. The Industry 2.1 Industry Performance 2.1.1 Current  Performance The Australian printing industry is a major manufacturing industry within the country, and is made up of a wide range of different  types of printers. In total the industry is worth $18 billion per annum and employs 115,000 people, making it a very important part of the economy. For the most part  the structure is fragmented with a large number of printers remaining small to medium-sized firms, often remaining under the control and ownership of a family (Anonymous, 2009). However, printing industry  also includes a number of printers that publish books, and print newspapers, so there are also some large companies within the industry. There  are a number of influences on the printing market within the country, including an increased level of technology which seeking to many individuals and companies undertaken will printing for themselves,