A 14 page business proposal. In 1989, China was the world’s 4th-largest producer of paperboard. Had such a scenario continued, the notion of exporting paperboard to China would be one that could be seen as being poorly-planned and without merit. The world-leading ratings that China does still appear on are those of manufacturing. The outlook for the future is promising, and China’s economic expansion hinges on manufacturing. Increasing numbers of multinational organizations are addressing the global market as a single one, and uniformity in product and appearance is more important for building brand identity and brand loyalty than at any other time. The paper discusses marketing environment, competition, buyer behavior, marketing strategy and financial estimates based on a project budget of $300,000. Bibliography lists 10 sources.
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worlds 4th-largest producer of paperboard. Had such a scenario continued, the notion of exporting paperboard to China would be one that could be seen as being poorly-planned and without
merit. That scenario did not continue, however, and China now is not included in any listing of the worlds largest producers or primary exporters of paperboard.
The world-leading ratings that China does still appear on are those of manufacturing. Analysts believed that China would need to devalue its currency during the
recent Asian currency crisis, but the economy has continued to expand though at a much reduced rate. The outlook for the future is promising, and Chinas economic expansion hinges
on manufacturing. Increasing numbers of multinational organizations are addressing the global market as a single one, and uniformity in product and appearance is more important than at any other
time. Multiple handling activities during manufacturing and into final packaging is not conducive to maximum efficiency, creating conditions in which exporting paperboard to China appears to be not only
feasible, but also hold promise for sustainable profitability. The Product Paperboard packaging immediately brings to
mind protection of manufactured products from the point of manufacture to their final outlet destinations. While it certainly provides that protection and provides it effectively and efficiently, it also
serves additional purposes. That same protective container can assist in distribution and marketing efforts while simultaneously serving its utilitarian purposes (Paperboard Packaging Council, 1999). For many manufacturers, it
is the marketing and brand identity benefits that are of more importance even than that of protection of the product during shipping. Paperboard packaging "includes packaging for a wide
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