• Research Paper on:
    Psychographics -- NOT a Valid Marketing Tool

    Number of Pages: 2

     

    Summary of the research paper:

    2 pages in which the writer makes argumentative points concerning psychographics. It is believed that they are exaggerated, misleading, and very often constitute examples of "foul play" in marketing. No Bibliography.

    Name of Research Paper File: D0_Psychog.wps

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