Research Paper on:
ROSETTA STONE AND CHANGE

Unformatted Sample Text from the Research Paper:
Egyptian history. Rosetta Stone Inc., in Arlington, VA, is continuing that tradition by helping users learn new languages or to brush up  on ones they already know with its collection of software and Internet-based educational tools. The main mission of this company is the teaching and preservation of languages.  Founded in 1991 as Fairfield Language Technologies (the name was changed in 2002), the company relies on educational techniques combined with interactive technologies, which helps  reproduce among adults the way in which children learn new languages (Shafer). The company has customers in more than 150 countries and has software and educational tools encompassing approximately 31  languages (Shafer). Approximately 85% of the companys sales come from call centers, kiosks, websites and institutional sales forces (Shafer). The company  is furthermore developing a web-based service that will provide users and customers with the ability to practice language skills with dedicated language conversation coaches (Shafer). Rosetta Stone has increased its  marketing efforts in the U.S. (through use of television, print, radio and online advertising) and is working to expand international sales (Shafer). The company is under the leadership of president,  CEO and director Tom P.H. Adams and Laura L. Witt is the chairman (Shafer). SWOT Analysis Strengths * Proprietary speech recognition technology (Hamilton 3A) * Packaging  and distribution; bright yellow boxes and distribution through kiosks and online. * Well-known brand, thanks to television and magazine advertising Weaknesses * Increase in net loss versus net income  gain from the year before. * Second IPO cancelled, lack of capital to be raised * Limited geographic emphasis; mostly marketed in the United States * Limited product niche; only