Research Paper on:
Research Design and Methodology

Unformatted Sample Text from the Research Paper:
that can be tested. There are two approaches we can take; qualitative and quantitative. Quantitative research relies more on a large amount of results, with the data being recorded often  being predominately numerical, it is suitable to be used as a method of determining cause and effect relationships. The methodologies for this  approach will often be based on scientific procedures of investigation. Quantitative research includes descriptive, correlational, quasi-experimental and experimental (Curwin and Slater, 2001).  Qualitative research is narrower and more concentrated by looking to information to be gained in-depth from a smaller quantity of subjects. Often this research will be word based with  methods such as recorded in-depth interviews and other data which is not so easily classified. Qualitative research is best suited to phenomenological research Grounded theory, ethnographic and historical research. As  this research is looking at the behavior of a wide subject base; consumers, and there are limitations in terms of time and budget the quantitative method has been chosen as  methodology that can be implemented within the constraints with results that are able to give a testable results. For this research we  want to gather data which we can compare and describe the needs and as such quantitative data is the better approach. However, when we undertaken any research design we need  to consider the issues of internal and external validity. The use of paper questionnaires with a number of questions concerning customer satisfaction  given out to be filled in by the respondent, with multiple choice answers which can be coded and the use of the Likert scale this will enable a quantitative statistic