Research Paper on:
Research Proposal; Golf Tourism in Asia

Unformatted Sample Text from the Research Paper:
Delhi and the Volvo Masters of Asia to be held in Bangkok there is increasing interest (Golf Asia, 2008). The interest is golf is also supported by the way it  is being used as a way of promoting other products, as seen whisky Ballantineas who teamed up with Callaway Golf with a campaign in Korea, Singapore, Thailand and Hong Kong  offering whisky purchasers golf sets (Just-drinks.com, 2006). For a company in the Asian region there is a great opportunity, with a large number of golf players across the world and  decreasing barriers to trade, the provision of golf facilities to encourage golf tourism may present a very lucrative opportunity if a firm can develop facilities with this market in mind  looking at areas which are under developed and are seeking to increase tourism, such as China, an area which is seeking investment and pursuing business opportunities. This issue is identifying  the relevant areas which will attract tourists and assessing the facilities and characteristics that will attract golf tourists away from other areas. 2. Literature Review In order to  assess the opportunity and the best ways of optimizing that potential there needs to be considering of the tourism industry and access to China as well as the position of  golf in the area. Tourism in many areas of Asia is increasing. China is showing a dramatic increase in local and global  tourist numbers. In 1978 the receipts from international tourism were US $2.64 hundred million, but 2002 this had increased to US $203.85 hundred million. There was a drop in 2003,  but this may be attributed to many other factors such as the outbreak of SARs and negative publicity, but by 2004 the income was US$ 257.38 hundred million, up 47%