Research Paper on:
SOUTHWEST AIRLINES - SWOT AND STRATEGIES

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listed below. Citation styles constantly change, and these examples may not contain the most recent updates. SOUTHWEST AIRLINES - SWOT AND STRATEGIES Research Compiled for The  Paper Store, Inc. by 4/2010 Please In this paper, weve been asked  to discuss Southwest Airlines internal factors (strengths and weaknesses) and external factors (opportunities and strengths). Following that, well generate a strategy for continued growth for the next several years.  Southwest Airlines is a low-cost, no-frills, no-reserved-seats airline known for its short-haul schedules and profitability (Gilmer, 2010). The carrier serves 70 cities in 35  states, preferring to fly into smaller airports to avoid the congestion of the larger hubs (Gilmer, 2010). SWOT Strengths Operating Strategy.  The company makes its living on a point-to-point model, versus the hub-and-spoke model favored by the major U.S. airlines (Datamonitor: Southwest Airlines, 2010). The point-to-point model means fewer congestion delays  and total trip times, which means a better on-time record. Downtown airports. This also adds to the time savings, as these  airports are less congested than the larger airports. This means SWA can fly in and fly out quickly. Fleet operations. The company  simplifies scheduling, maintenance, flight operation and training by operating one aircraft, the Boeing 737 (Datamonitor: Southwest Airlines, 2010). This has helped SWA attain competitive advantage (along with its point-to-point model)  (Datamonitor: Southwest Airlines, 2010). Recognition by the industry. The company regularly receives awards ranging from the Friendliest Airline (Time.com) and Best