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    Number of Pages: 7


    Summary of the research paper:

    This 7-page paper provides a competitive analysis between fictitious companies Smith & White and Matakume. Bibliography lists 1 source.

    Name of Research Paper File: D0_MTstraswot.rtf

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    Unformatted Sample Text from the Research Paper:
    large, aggressive domestic manufacturer and Makatume, a Japanese corporation that is making inroads into the U.S. market. Though there are other companies in this particular marketplace, these two companies are  the head-to-head competitors. In this paper, well take on the role of director of strategic planning for both organizations, and develop a full SWOT analysis. Well then discuss a strategy  explaining how Makatume can handle a higher voltages issue, which is something it is facing in the marketplace. Well highlight the opportunities  and threats for both companies, as theyre competing in the same industry. Then well break out the answers below for the specific strengths and weaknesses, and what needs to happen  strategically to correct the weaknesses. Opportunities Growing demand for power tools, especially professional-grade tools. The more consumers who get into the market,  the more they want the best in tools. Technology and growth in the cordless sector. The technology of the battery efficiency is  progressing, meaning more tools are available, and can be used for longer periods of time. Potential growth in emerging markets. As more emerging  markets have populations entering the middle class, the demand for professional tools (to build houses) and consumer tools (for do-it-yourself projects) will grow.  Lack of competition in the rest of the market. Though the remainder of the market is made up of domestic and foreign niche competitors, these compromise only about 5%  share of the total market. Smith & White and Makatume have most of the market share. Healthy growth dilutes rivalry. The market is 

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