Research Paper on:
SWOT ANALYSIS -- TRIBUNE COMPANY

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the Los Angeles Times) (Anderson, 2004). On the electronic side, Tribune has more than 25 television stations, owns and operates Superstation WGN (which once stood for "Worlds Greatest Newspaper," indicating  the Chicago Tribune), and has ownership in the WB Television Network, the Food Network and WGN-AM radio (Anderson, 2004). The Tribune also owns the Chicago Cubs, the major league baseball  team (Anderson, 2004). Though primarily a media company, the Tribune has many diversification efforts, including that of the Internet (Anderson, 2004). Strengths The main  strength of Tribune is that its been around for what seems like forever. Founded in 1947 by three men (James Kelly, John Wheeler and Joseph Forrest) as the Chicago Daily  Tribune, and brought to national fame by Robert McCormick and Joseph Patterson some years later, Tribune Company has been one of the best-recognized brand names in the media industry for  more than a century (Anderson, 2004). Its portfolio of diversification means that its fairly safe, no matter what the economy does. In addition to the above factors in this companys  portfolio, it also had a stake in educational publishing (which it later sold) and also owns and operates CareerBuilder.com (Anderson, 2004). Weaknesses While the  executives at Tribune seem to have a knack for purchasing the right portfolio items at the right time, it seems, in terms of management of people and circulation numbers, there  is no intelligence whatsoever. During 2001, calling it the "worst advertising environment since the Depression," Tribunes CEO announce cost-cutting measures -- yet a year  later went ahead and purchased Chicago Magazine for $35 million from PriMedia Corp., and also bought Indiana television stations WTTK and Chicago WTTW from Sinclair Broadcasting (Anderson, 2004).