• Research Paper on:
    SWOT Analysis of Emirates Airlines

    Number of Pages: 8


    Summary of the research paper:

    This 8 page paper looks at the financial position of Emirates Airlines using a SWOT analysis to examine at the strengths, weaknesses, opportunities and threats that the company faces financial. Issues covered include profit margins and efficiency and matter that relate directly to financial performance. The bibliography cites 5 sources.

    Name of Research Paper File: TS14_TEEmAir1.rtf

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    large number of new aircraft on order. It has been argued by competitors that with Ahmed bin Saeed Al-Maktoum as the Chairman and Chief Executive, Emirates Airline & Group gives  the company an unfair advantage as he is also the President of Dubai Civil Aviation (Eremites Group, 2006). However, even if there is an advantage the airlines in the area  operate under an open skies agreement and this is likely to increase competition levels with any advantage from the past likely to be eroded. The company is now one of  19 airlines operating out fo Dubai and with tourism increasing in the area (Travel Trade Gazette UK & Ireland, 2006), it is also possible that this will increase. To assess  how the airline are coping and their current as well as future financial position in the dynamic environment a SWOT analysis can be used to look at the financial aspects  of the company and aspects that will accept the finance of the company. All figures quoted are in AED. Strengths The airline is unlike many western airlines with a  long history of profit, 2005/6 was the eighteenth consecutive year of profit (Eremites Group, 2006). The company has a good level of resources that can be leveraged to make profit,  at the end of the financial year 2005/6 the airline had carried a total of 14.5 million passengers in the year on a fleet of 91 aircraft flying to a  total of 83 destinations (Eremites Group, 2006). In financial terms the airline has seen an increase in business, the revenue from passengers increased, in 2004/5 12,991 million was made  from passengers, in 2005/6 this increased to 16,381 (Eremites Group, 2006), this was an increase of 26%, this is an impressive increase for any airline. Even with this increase in 

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