Research Paper on:
Samsung and the UK Mobile Telephone Market

Unformatted Sample Text from the Research Paper:
a well known and large electronics firm, with a core competency in the design and manufacturing of cellular or mobile telephones. The firm has been the market follower for several  years, but it is reported that since November 2008 Samsung has been able to overtake Nokia, which is the global leader, to gain the leader position in the UK (Europe  Intelligence Wire, 2009). To consider the way that the firm competes in terms of its competences and the way that it fits in with the market. 2. Background  Samsung was founded in 1938 and has placed a great emphasis on its community relation local and global markets (Samsung, 2010). The mission of  the firm is to be the best digital company and is working towards this. In global terms the firm we may not associate the company with very large scale production  and established global markets, but the company has very wide ranging markets, for example the company has nearly a 20% share of the global cathode ray tube market and as  such nearly 20% of colour television CRTs will have this component form Samsung (Samsung, 2010). The cellular telephone market is one of many markets that the firm is competing within,  and although in the UK is has managed to scrape a leadership passion, it is only in second position globally with a 20.51% share of the market with only half  the market share of Nokia, which has a 40.47% market share (Imran, 2009). Therefore it is stronger in the UK Market than in the global market, this may reflect the  way that Samsung approaches the UK market. To assess this we can look at the market based view. 3 Market Based View 3.1 Generic Strategies