This 8 page report discusses research methodology in the context of the tourism industry. Increased emphasis on satisfying the final consumer (traveler) has led businesses to recognize that value contributions, from internal and external organizational members in the “value-chain,” are necessary to efficiently and effectively reach expected levels of customer satisfaction. The chosen research methodology must reflect all of these factors and then narrow the focus in ways that allow the researcher and analyst to truly distill the most useful information from all that is gathered.Bibliography lists 8 sources.
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effort to consider the context in which the elements are applied and the various degrees to which they contribute to the overall goal or objective. The goals of research are
far more complicated than might be assumed from the preceding paragraph. Those goals serve as a means through which individual research efforts may be established and guided in order to
provide information that can be acted upon and result in positive outcomes. Certainly, such a statement is true when applied to any tourism-related enterprise and the various aspects of what
makes up "success" within that particular framework and how the ways in which the information recovered is analyzed and how the resulting knowledge can be applied. Choosing a "Naturalistic Inquiry"
Research Methodology Just as everybodys grandmother or high school history teacher used to say: "If you fail to plan, you should plan to fail." A successful business plan not only
should, but must always incorporate the larger and supportive strategic functions such as marketing, product development, research, advancement and more, into its larger plans and calculations that are focused on
successful outcomes. The greatest product with the most features is not going anywhere without the equally great support of an exciting and compelling management effort and clarity. For competitive
reasons, many business organizations are becoming more flexible in their operation and far more cross-functional in design. Increased emphasis on satisfying the final consumer (traveler) has led businesses to recognize
that value contributions, from internal and external organizational members in the "value-chain," are necessary to efficiently and effectively reach expected levels of customer satisfaction. The chosen research methodology must reflect
all of these factors and then narrow the focus in ways that allow the researcher and analyst to truly distill the most useful information from all that is gathered. Lincoln
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