Research Paper on:
Self-Regulation Within the Liquor Industry

Unformatted Sample Text from the Research Paper:
television or radio advertising, businesses would have significantly less ability to successfully market their wares. However, there are guidelines even for such a seemingly innocuous concept as plugging ones  product, for the advertising industry has become a well-versed and slick operation all its own. Through the years, a distinctive trend has been established with regard to the various  methods advertisers employ in order to outshine the competition. Some of these practices are looked upon as being instrumental within such a cutthroat environment; others, however, are viewed as  inappropriate and unacceptable. In spite of the fact that the broadcast media are the focal points for such a vast array of advertising techniques, they do not reserve the  right to censor public consumption. Some believe that imparting television and radio executives with the power to control the flow of advertising is  no different than censoring the inherent freedom of the press. Advertisers have the right to sell their products in whatever manner is most effective; in fact, that is the  entire essence behind the free enterprise: that each business has the constitutional right to align whatever components are necessary to make it stand out above its competitors. There is  no law in the land that can prohibit advertisers from portraying their products in the most advantageous light possible; it is up to the broadcast media to respect this concept  of freedom of speech born out of a greater sense of fairness, accomplishment and "political vision of liberty" (Shanker PG). It is an unusual occurrence, but entire industries do  sometimes regulate their own advertising if it is established that the message being presented is contradictory to societal norm, and the liquor industry is a prime example. "The rights