This 16 page paper looks at the Irish internet firm Shop4Now and analyses the organization and its business model using a range of tools, including SWOT, a strategic marketing analysis, 4 C’s, porters five forces and value chain analysis. The results are used to make suggestion for future strategies. The paper is based on a case study supplied by the student. The bibliography cites 7 sources.
Name of Research Paper File: TS14_TEshop4now.rtf
Unformatted Sample Text from the paper:
means that the first strength may be seen in the business models that have been adopted, the firm does not hold any stock, they act as a portal for shoppers
and take orders that are then fulfilled by the retailers. This reduces the need for working capital and has the potential to create a very efficiency business model with the
web site being an intermediary. However this is not the only strength. The firm is able to attract the retailers as the business model of the suppliers is not simply
offering portal services, this would not help to differentiate themselves, they are offering total software solution including the design of the web sites, hosting and the payment system. This has
been further extended by allowing customers to make purchasers from several of the retailers that are at the portal and pay in one transaction only. This is an attraction for
many rationales who want to effectively outsource their only services, but also have total control over what goes onto the site, The firm has been able to attract many
users, and the firm has an abandon rate lower than the industry average, where only 50% rather than 60% of orders are abandoned part the way though. The strong relationship
with the creation of the superquinn4food, which alone has 25,000 shoppers, this has been a specific attraction for many customers, and as customers buy from one retailer at Buy4Now they
are likely to buy from others on the portal. The repeat business is also high, overall, in 2002 there was an average of 1,500 orders, and 1,000 are repeat purchasers.
They also have a relativity high average order value of ?130. The last major strength is the vertical integration that has occurred to give then a higher level of