• Research Paper on:
    Southwest Airlines E-Commerce

    Number of Pages: 9

     

    Summary of the research paper:

    A 9 page paper. Following a brief introduction to Southwest Airlines, the writer discusses the company's entrance to Online reservations and ticketing and the growth of this particular option for consumers. Southwest makes Online ticketing especially attractive by offering weekly Online-only specials that include discounted fares on selected routes and often other perks. The writer reports the upgrades made to the system in 2000 and the proportion of total sales from its Web site. A SWOT incorporates factors of the company but focuses on the e-commerce aspect. The essay also discusses the overriding principles upon which strategic management are based. Bibliography lists 11 sources.

    Name of Research Paper File: MM12_PGswwb.rtf

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    Unformatted Sample Text from the Research Paper:
    and make darn sure they have a good time doing it, people will fly your airline" (Southwest, 1998). Southwest flies more short hauls, keeps fares low, keeps turnaround time on  the ground to a minimum, stays on schedule, offers beverages and nuts only on the overwhelming majority of flights, offers no reserved seating, and targets people who need to get  to close cities (Robinson, 2000). Their reasoning is that keeping the fares low will encourage people to fly rather than drive for four hours (Robinson, 2000). Their fares are, in  fact, 30 to 40 percent lower than other airlines offering the same service (Robinson, 2000). They also offer an abundance of flights. By 2002, Southwest Airlines was the fifth largest  major airline in the United States (Southwest, 1998). They fly over 57 million passengers every year to 57 cities in 30 states with more than 2,600 flights per day (Southwest,  1998). They have 360 of the newest jets in the nation with an average age of 8.4 years (Southwest, 2000). The monthly Triple Crown has been awarded to them 31  times since 1988 and they have received five consecutive annual Triple Crown awards (Southwest, 1998). As an airline they have contributed to advancing the commercial airline industry, for example, Southwest  was the first airline to offer a frequent flyer program that offers credit for number of trips instead of number of miles; they pioneered the senior discounts, Fun Fares, Fun  Packs, same day air-freight service and ticketless travel (Southwest, 1998). The company has enjoyed 29 straight profitable years (Hoovers, 2002). Southwest operates under the principal that happy, satisfied employees leads  to excellent customer service and thus, they foster a collaborative relationship between management and employees (Hoovers, 2002). Southwest is a company that is known for its highly motivated work-force which 

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