Research Paper on:
Southwest Airlines' Service Analysis

Unformatted Sample Text from the Research Paper:
lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline" (Southwest, 1998). Freiberg and Freiberg who worked for the company for  ten years argue that the founders began the company on guts and nuts and have operated it with integrity since its founding (1996). In 1986, Southwest was ranked first in  customer satisfaction for the 6th consecutive year (Southwest, 2000). During the next few years, the company initiated 14-day advance purchase fun-fares at up to a 25 percent discount (Southwest, 2000).  In 1988 that Southwest won its first Triple Crown: Best On-Time Record, Best Baggage Handling, and Fewest Customer Complaints. They won their second Triple Crown a year later (Southwest, 2000).  A third Triple Crown was won in 1993 and service was extended to the East Coast (Southwest, 2000). Ticketless service was offered to four cities in 1994 and extended throughout  the entire system the next year (Southwest, 2000). Another Triple Crown was awarded in 1995 (Southwest, 2000). In 1997, Southwest became the launch customer for the next generation Boeing 737-700  (Southwest, 2000). Today, Southwest Airlines is the fifth largest major airline in the United States (Southwest, 2000). They fly over 57 million passengers every year to 57 cities in 30  states with more than 2,600 flights per day (Southwest, 2000). They have 360 of the newest jets in the nation with an average age of 8.4 years (Southwest, 2000). The  monthly Triple Crown has been awarded to them 31 times since 1988 and they have received five consecutive annual Triple Crown awards (Southwest, 2000). As an airline they have contributed  to advancing the commercial airline industry, for example, Southwest was the first airline to offer a frequent flyer program that offers credit for number of trips instead of number of