Research Paper on:
Specialized Mountain Bike Company

Unformatted Sample Text from the Research Paper:
a firms environmental opportunities and threats on one hand, and the internal strength and weakness on the other. This analysis, known as the SWOT (Strengths, weaknesses, opportunities and threats)  analysis is traditional logic which suggests that firms use the internal strengths in exploiting these opportunities while avoiding internal weaknesses and are more likely to gain competitive advantages than other  firms. The SWOT framework points to the importance of both the external and internal phenomena in understanding the sources of competitive advantage. The development of tools for analyzing  environmental opportunities is proceeded more rapidly than the development of other tools as far as the analyzing of Specialized mountain bikes internal strengths and weaknesses. STRENGTHS * Stellar reputation  * Strong company image * Dedication to excellence * International presence * Focus on detail to the point of obsession * Those who build are also avid riders, adding a  sense of experience and authority to the product WEAKNESSES * Limited diversity in product * Targeting a very specific consumer market OPPORTUNITIES * Bring attention to the world of cycling,  thus increase sales * Focus on individual needs of those who may not be as advanced as their typical customer * Continued sponsoring of mountain bike races and racing  teams keeps the companys name at the industrys forefront THREATS * Restricted expansion within a very defined and specific niche industry * Economic slump potential if industry experiences an unexpected  slow down II. THE FOUR PS PRODUCT Every Specialized mountain bike is manufactured as though it was made for the owner. Given the fact that those who make  the bikes are also avid riders, one can easily surmise that product satisfaction maintains an extremely high ratio. In order to reach the very limited consumer market that Specialized