Research Paper on:
Starting A New Pharmaceutical Company

Unformatted Sample Text from the Research Paper:
paper--is referred to as the "XYZ Company" and assumes that the proposed company will specialize in biotech drugs. Research shows that in implementing such a project, strategic planning is  crucial. Effective strategic planning generally involves a multi-step process that entails specific details concerning a companys proposed mission, vision, values, strategies, goals, objectives and actions. Inherent in formulating such  a plan is also to consider the implications of SWOT analysis, that is, a particular companys Strengths, Weaknesses, Opportunities and Threats. Employing SWOT analysis has been shown to be a  useful tool in implementing strategic planning. Mission and vision ONeil (2001) points out that the strategic planning process is designed to aid an organization in clarifying its mission and  vision. Studin (1995) defines "mission" as an organizations "purpose and reasons for existence," as it describes what the organization does and for whom it does it (p. 37). In so  doing, a mission statement creates a frame of reference for the organizations vision. Studin defines "vision" as what defines the organizations overall direction, which creates a "feeling of movement" toward  a desired future (1995, p. 37). Bechtell (2002) points out that a compelling vision "can set the stage for change," as it can mobilize "people with many different backgrounds to  work toward a shared future" (p. 30). The mission of the XYZ Company is to bring the health-giving benefits of biotechnology to as many people as possible, worldwide. Biotech  drugs have been a life-giving development within the international pharmaceutical industry, but while they are enormously useful, they are quite costly. We feel that it is deplorable that there are  many people in the world who suffer, and often die, when there are medications existent that are capable of relieving their pain and extending life. The vision that XYZ holds