• Research Paper on:
    Storage and Distribution of Various Forms of Media

    Number of Pages: 10

     

    Summary of the research paper:

    This 10 page paper provides an overview of methods related to storage and distribution of film, graphics, and audio. There is attention to multimedia and other new methodology. Bibliography lists 9 sources.

    Name of Research Paper File: RT13_SA204grp.rtf

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    Unformatted Sample Text from the Research Paper:
    and audio. There is attention to multimedia and other new methodology. Bibliography lists 9 sources. SA204grp.rtf I. Introduction The idea that the medium is the  message is something that has been embraced in the twenty-first century. What had been suggested by the phrase is that the medium, whatever it is, is just an element of  the structure "by which the context of information, its superstructure of both data accumulation and transmission, affects the data conveyed" (Koch 1991, p. 185). Today, of course, messages are conveyed  by a myriad of mediums inclusive but not limited to graphics, film, animation and audio. That is something that is well known. People understand that they have a variety of  ways to listen to, or view, media. This was not always true in the past. In the past, the mediums used were not as varied nor as sophisticated. A student  writing on this subject might want to point out that people used to huddle around a radio and watch it as only sound would appear. Todays music and video revolution  has rendered that type of scenario obsolete, and has essentially changed the social attributes of media. Today, people have individualized "messages" coming from their computers and televisions. Everything is individualized,  personalized and programmed. People have choices today that they never encountered in the past. It is a different world. Messages are conveyed through music videos and they are also  distributed through print whether it is in the form of graphics or the word. McLuhan focuses on the structure of the medium and had ignored the content (Koch, 1991).  Although certain types of mediums of transmission may have an influence on the reception of a data, it is not the entire message (1991). Encoded on any public report 

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