A 3 page list of bullet points only (no paragraphs here), assessing Wal-Mart in terms of Porter’s Five Forces; resources and capabilities; sources of competitive strength; McKinsey 7S; key success factors; strategy; and a SWOT analysis. No sources listed.
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competition. * Wal-Mart leads the industry. Threat of substitutes * Private labels lead many categories. * Wal-Mart treats national brands as substitutes. Buyer power * Company stresses community involvement. *
Sometimes dictatorial toward customers. Supplier power * None - Wal-Marts way or no business. * Suppliers compete for Wal-Mart business. Barriers to entry * High - todays retail is brutal.
Resources and Capabilities * World class information sharing around the world. * Dedicated to cross-marketing. * Values employees. * Committed to efficient operation. Sources of Competitive Strength * In-touch, experienced
senior management. * Dedicated employees. * Loyal customers. * Checkout data acquisition and practical use. * Private brands that lead their categories. McKinsey 7S Strategy * Provide value, variety, quality.
Structure * "Front line" employees are the most important in function. Systems * Full, multidirection communication between all levels. Style * participatory management. Staff * Promote from within. * Extensive
cross training. Superordinate Goals * Remain the worlds largest retailer. Skills * Discounting. * Promoting private labels. Key Success Factors * Customers believe Wal-Mart has lowest prices. * Buying goods
in huge quantities for best prices. * Profiting on volume rather than margin. Strategy of the Company * Maintain national brand selection. * Offer corresponding private label items for nearly
every product. * Workers speak to and help customers. * Every day low pricing approach. SWOT Analysis Strengths * Worlds leading retailer. * Customers believe Wal-Mart offers the lowest prices.
* Leading retailer of private label brands. * Rarely bring in senior management from outside. Weaknesses * Rarely bring in senior management from outside. * Opponents of tactics are highly
vocal. Opportunities * Can make the community dependent on it. Threats * Small businesses may fight back rather than close. * Consumers may come to prefer smaller, time-saving settings.
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