• Research Paper on:
    Strategic Issues of eBay

    Number of Pages: 7

     

    Summary of the research paper:

    In seven pages eBay is examined in terms of its strategic issues and considers market share and net revenue increases, rigged bidding situations, expansion, and services in the future. Eleven sources are cited in the bibliography.

    Name of Research Paper File: MM12_PGebay2.rtf

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    Unformatted Sample Text from the Research Paper:
    for expansion; and what the future holds for this company in terms of further services. bibliography lists 11 sources. PGebay2.rtf eBAY - STRATEGIC ISSUES ,  November, 2001 properly! Founded in 1995, eBay Inc., with headquarters in San Jose, California, is the leader in the  online auction market. This company sells more than 8,000 categories of merchandize. It gains its revenue primarily through listing and selling fees and has about 34 million registered users. The  company is moving into offering some new services, such as wireless access and used car auctions. It is also expanding into about 4 other countries, through launching sites, joint ventures  and outright acquisitions. The company owns Butterfields, a traditional auction house as well as the fixed price site, Half.com. Chairman Pierre Omidyar owns 26% of eBay; VP Jeffrey Skoll and  CEO Meg Whitman own about 15% and 4%, respectively. eBay is traded on Nasdaq as eBay (Hoovers, 2001). Since the online auction market is a free market, new companies  can set up their operations whenever they want. But, new entrants will have to entice both sellers and buyers to their auction site. A new company may offer some incentives  to get people to try their site but thus far, that has not worked well against eBay. For instance, there are currently at least two other relatively popular auction sites  - Yahoo!Auction and Amazon.com Auction. eBay continues to outperform both of these companies. Consider - eBay about $12 million worth of merchandise on the average each day; Yahoo!Auction which moves  about $500,000 and Amazon.com auction, which moves about $200,000 per day (Goldsborough, 2000). These are both large corporations but together, they do not sell as much merchandise in a day 

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