A 14 page paper discussing ways in which
Marriott International ensures continued competitive advantage. Marriott is one of the "quiet
giants" experiencing consistent growth and perennially looks for ways to improve both customer
service and competitive advantage. The company appears to be largely ignoring the trend of
merger mania, quietly and consistently building its position on the basis of performing its functions
exceedingly well while ensuring a loyal and long-term workforce, frequently by means of socially
responsible programs good for both the company and its locations. Includes SWOT and PEST
analyses. Bibliography lists 11 sources.
Name of Research Paper File: CC6_KSMarriott.wps
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