• Research Paper on:
    Strategy at Bimbo Bakeries

    Number of Pages: 6


    Summary of the research paper:

    A 6 page paper providing a SWOT analysis and industry assessment according to the five forces of Bimbo Bakeries USA, the US subsidiary of Mexico's Grupo Bimbo. The paper recommends that as Hispanics are 1.8 times as likely to develop diabetes as whites and are receiving concerted public health efforts to raise awareness of the problems of obesity and diabetes among Hispanics that Bimbo Bakeries develop a line of healthier alternatives, including sugar-free products targeting the Hispanic population. Bibliography lists 6 sources.

    Name of Research Paper File: CC6_KSstratBimbo.rtf

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    Unformatted Sample Text from the Research Paper:
    (BBU) is a subsidiary of Mexicos Grupo Bimbo headquartered in Ft. Worth, Texas and operating 16 bakeries in California, Colorado, Ohio, Oregon, and Texas. Its current strategy is to  target those areas of the United States with the largest and most rapidly growing Hispanic populations, hence the location of its bakeries. BBU "manufactures and distributes products under the  Bimbo, Mrs. Bairds, Tia Rosa, Marinela, and Webers brands" (Bimbo Bakeries USA Company Profile). BBU acquired the Mrs. Bairds brand when it acquired Mrs Bairds Bakeries in Texas; other  acquisitions included the Four-S Bakeries in California. Bimbos name provides an example of how names and concepts often do not translate well across  cultures and in different languages. "Bimbo" in Spanish is a shortened form of "bambino," or small child. In this sense the name fits well as the effort is  only a small part of the much larger company headquartered in Mexico and with presence in 14 countries. Whether English speakers see any particular fit or not is of  no consequence to the company, however. Its target market is US Hispanics, virtually all of whom are Spanish-speaking and have no reason to confuse the name with anything at  all. The Industry Porters Five Forces model provides a tool for analyzing external conditions and evaluating the industry in which the organization operates.  The Porter model assesses rivalry among existing firms; threat of new entrants; bargaining power of buyers; bargaining power of suppliers; and threat of substitute products in gauging the state  of the industry. Rivalry among competitors. There is great competition on a local and regional level for fresh products, but competition among 

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