Research Paper on:
Stryker Corporation; A Case Study

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to whom they sell and the range of products that they sell. The current management want to continue with aggressive growth and have a vision of increasing by 20% when  measured by earnings per share. This is a harsh target, as although may be a vision there is the need for a strategic plan to realise this vision. The company  suffered some setbacks following the purchase of Howmedica, however, as a company experienced in the acquisition other companies, this was short lived and the company absorbed the related costs and  returned to profit. Determine the Core Competencies for the Company to Build On To consider how the company may achieve their goals  there is a need to consider the company its strengths and weaknesses as well as the position of the industry and trends that are emerging and likely to emerge.  Stryker Corporation is a well established company selling speciality medical and surgical equipment. The company was founded on the basis of innovation with  first mover advantages creating the market where the company was respected. There was also an air of sharing information, not all development were fiercely protected and licensed, but information shared  with doctors. The trust levels were enhanced, which in turn created a good reputation and an acceptance of the company. More innovations followed which filled gaps that existed in the  market with new types of equipment that were very valuable to those who used them. The use of the products by high profile patients also increased the brand recognition  and created an association of quality and reliability. The association was emphasised with the photographing of the patients for other purposes, such as Barbra Bush. Assess the environment the