Research Paper on:
Study in Oral Business Communication

Unformatted Sample Text from the Research Paper:
It was in the mid- and late 1980s that the face of American business began changing. Largely due to the Japanese influence and the effect that  Japanese cars and electronics were having on the US economy, US business was forced to confront quality issues. If organizations were going to pursue the tenets of Total Quality  Management (TQM), the Japanese "secret," then management structure and communication styles were going to have to change as well. TQM properly done requires that managers relinquish much of their  traditional control, becoming instead facilitators and leaders. This shift, of course, requires the most effective forms of oral communication possible. In turn,  it is commonly accepted that communication is most effective within the organization whose corporate culture encourages open and multilateral communications. Further, in todays hypercompetitive business environment, there is less  allowable margin for error than at any other time in the past. Though effective oral communication has always been important within the organization, today and in the future it  is and will remain a critical feature of business. The problem is that what constitutes effective oral communication is not always well defined,  at least in practice. This provides the foundation for the significance of the study and for the objectives of determining what types of approaches are most effective. The  research question is that of determining what types of communications tools that effective managers use to inform and persuade, regardless of audience type. Though styles may change according to  the needs of the group of focus at the moment, effective oral communication should contain the same message when delivered for diverse audiences. Literature Review