• Research Paper on:
    Subway Stores Entrance into Jordan: A SWOT Analysis

    Number of Pages: 3

     

    Summary of the research paper:

    This is a 3 page paper which provides a SWOT analysis for the development of SUBWAY stores in Jordan. The bibliography has 4 sources.

    Name of Research Paper File: D0_JHSubw.rtf

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    already enjoys success in the international market and also within the region of the Middle East. However, cultural, political and economic conditions within each particular country are a determining factor  as to the success of SUBWAY in that particular country. COMPANY BACKGROUND The SUBWAY chain of restaurants has already established more than 3,000 international locations and is currently recognized as  the leader in the development of fast food enterprises world wide (Subway, 2006). One of the first restaurants opened by Subway outside of the United States was in the  Middle East, in the small nationa of Bahrain in December of 1984 (Subway, 2006). Although there is a wide diversity of cultures through out the world, SUBWAY restaurants has been  able to maintain their core menu with only a few changes to accommodate the area in which they are located. World travelers and locals from all nations can always  find fresh ingredients regardless of the location of the SUBWAY restaurant. To determine the potential success of introducing a SUBWAY restaurant to the Nation of Jordan, it would be beneficial  to analysis the possibility through a SWOT analysis. Through the use of a SWOT analysis, it is easier to determine the best strategy to distinguish SUBWAY from any potential  competitors and will enable SUBWAY to compete successfully in Jordan. SWOT ANALYSIS Strengths * SUBWAY Corporation is a very profitable organization, which continues to rank first in Entrepreneur Magazines list  of Franchise 500 (Torres, 2001). * SUBWAY has experience in the international market with over 3,000 international restaurants already established world wide. * SUBWAY has strong ethical values and is  known for its charitable act and community involvement programs (Subway, 2006). * The company has worldwide brand name recognition - SUBWAY. * SUBWAY already has a presence in other Middle 

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