Research Paper on:
Suji-INS K.K. Case Study

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with other international companies. However, it was a joint venture that was negotiated over a period of two years. There are several types of joint venture. The idea of this  is that the two partners together both bring their own relative expertise to the relationship (Thompson, 1998). These may take the form of an equity venture, a non-equity venture or  a joint venture. This was both joint venture and an equity venture with both parties providing capital for the new entity.  Often this will be either an equal share partnership, or one company will have a majority stake. In the case of the INS Suji joint venture the equity was split  with Suji having a two thirds share and INS having a one third share. This was due to the Japanese law concerning communication companies with only a third of the  ownership allowed to be in the hands of foreign companies. However, the needs for a joint venture are more than simply equity  or capital, it is also a bringing together of the relative expertises and knowledge. In this venture the network technology was to be provided by INS and Suji was to  provide the equipment and the facilities, with these provisions each company was able to provide inputs that were not available to the individual companies which were subsequently marketed under both  brand names. The personnel for the company, including all management, were provided by Suji. This was not an unusual as there are far fewer barriers to the Japanese partner managing  the recruitment and a part of the reason for a joint venture is the reduction of barriers (Mintzberg et al, 1998). In