This 7-page paper provides an analysis about the Wall Street Journal as a company, and discusses the concept of Wall Street Interactive, the company's on-line service. The paper includes a SWOT analysis, an environmental analysis and some insights on the market. Bibliography lists 3 sources.
Name of Research Paper File: D0_MTwsjpap.rtf
Unformatted Sample Text from the Research Paper:
arm, can work to complement the paper. SWOT Analysis Strengths. The main strength of the Wall Street Journal is longevity. The
paper, which was founded in 1889, was an offshoot of Dow Jones & Companys Customers Afternoon Letter, a publication that summarized the trading day on Wall Street (Anderson, 2003). Because
of the papers longevity, it automatically inspires trust in its reputation. Also, it has found a niche as a pure business paper on a national basis, which very few can
compete against. In addition, the paper has an excellent news staff that is able to get in-depth into various business stories and
topics. It is this in-depth coverage and understanding of business that has made the Wall Street Journal the popular paper it continues to be.
Weaknesses. Much like other newspapers, The Wall Street Journal is running up against a sluggish economy, combined with the rising cost of newsprint. This has led to
downsizing not only for the paper, but for Dow Jones as well (Anderson, 2003). In addition, in this age and era of
electronic news, papers such as The Wall Street Journal can be considered dinosaurs, simply because the news they deliver isnt right on the minute or fresh.
Another weakness can be attributed to the product itself. While it is an interesting paper, the Wall Street Journal can also be hard to read, simply
because there is so much information (and because it is a "gray" paper, meaning there is a lot of print, which can also be difficult for people to handle). While