Research Paper on:
Tasty Bake; An Analytical Case Study

Unformatted Sample Text from the Research Paper:
has made progress in a number of ways, with the use of innovative thinking, defensive strategies as well as strategic alliances have all developed the way the company has reached  its current situation. However, the current problem is that the companies main competitor is being taken over by another company, and although there was a ninety day period where any  concerns could be voiced, the company failed to register an objection under the antitrust laws. This was a move that had been used successfully in the past. However, now  with the increased growth continuing and the products now being available in 47 state, it appears that the company would be faced with increased strength of competition. The company wished  to grow, however it does not appear to be evident that the company wanted to be a market leader, with only a 1% total share of the market in 1995,  however, it is seeking to increase market share whilst still retaining quality. It is also apparent it is seeking to maximise resources available in innovative ways, such as with the  sale of the sales routes. This raised income for the company as well as motivating the ex employees to increase sales. If we look at the situation of Tasty  Bake we see that the moves in the market may seen as in line with the usual moves that occur in a mature marketplace. There is a desire to grow,  but with a large amount of competition already in the marketplace, it is easier, and cheaper to bring about growth by making an acquisition or undergoing a merger. This means  that the single acquisition they have witnessed may not be the only one to occur and the effect them. Indeed, they have also grown in this manner with the acquisition