A 15 page paper discussing Bell Atlantic's ability to integrate their core business with technological advances and new business directions that remain associated with that core business, which is providing local telephone service to the heavily populated Northeastern seaboard as far South as Washington, DC. The paper discusses Bell Atlantic's ability to turn items of cost in to additional profit centers, as they were able to do with their own risk management assessment activities, and to simultaneously develop technological advances and markets in which to use them. The company collects mild criticism for not being the first to develop high-speed data networks, but their development of those networks were in line with other aspects of their business and contributed to their overall efficiency of operation. The paper includes a SWOT analysis, steps necessary in technology management strategy planning, and provides a model for the future that stresses technological development but also incorporates sound management practices. Bibliography lists 22 sources.
Name of Research Paper File: CC6_KSbellAt.doc
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