Research Paper on:
The American Dream in Advertising

Unformatted Sample Text from the Research Paper:
magazine in light of Jack Solomons ideas from his essay "Masters of Desire." The American Dream is discussed in light of the essay and the ads. Bibliography lists 4  sources. SA140Ad.rtf The much discussed American Dream is something that seemingly evolved after the Second World War. After the industrial revolution, it became apparent that things  would only get better. America got richer. Vietnam only stifled growth and prosperity for awhile. The 1980s would hold a decade that saw unprecedented financial growth where hippies would turn  into yuppies and Alex Keaton on Family Ties would replace the innocent flower children exemplified in The Wonder Years. The 1990s was different, and not long after Michael Douglasss  "greed is good" phrase became popular, an era of unprecedented technological expanse would be upon a nation that decided to return to more natural things.  It was not long before the white picket fence was replaced by more esoteric and incomprehensible symbols of success. Soon, success would be equated with name brand  tennis shoes, beepers and computers, all of which represented the broad access that consumerisms hold has. While of course the new success includes urban culture, and a variety of lifestyles,  money still is important in a culture that demands the consumer to "buy now" and worry about paying for it later. It is this type of material success however that  translates to the American Dream as it is known today. The debt of the participants is irrelevant as success is now related to conspicuous consumption along with shallow forms of  spirituality . Today, there are many symbols of the American Dream and some are more obvious than others. Yet, each in its own way project exactly what that dream