A short, yet comprehensive 5 page case study in Management & Marketing of The Limited; -- a chain of retail stores that re-vitalized its strategy to incorporate and remain focused upon a number of important techniques including : brand-building, centralized decision-making, adherence codes for all stores, and more. Limited was a chain suffering from rapidly-dwindling sales volume whose productivity was turned around completely by the back-to-basics approach(es) discussed in this paper. Bibliography lists 5 sources.
Name of Research Paper File: D0_Limited.wps
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