• Research Paper on:
    The Merger of Daimler and Chrysler

    Number of Pages: 10

     

    Summary of the research paper:

    This 10 page paper examines the difficult merger that created DaimlerChrysler. The paper considers the ill fated merger and the problems that emerged and then looks at the strategy of the company and examines the past and current performance with a SWOT, PESTEL and Porters Five Forces analysis. The bibliography cites 10 sources.

    Name of Research Paper File: TS14_TEmergdamcry.rtf

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    Unformatted Sample Text from the Research Paper:
    based on a range of flaws and errors that have posed as many threats as opportunities. In 1998 the Chrysler group was  acquired by Daimler-Benz for $37 million (Ostle, 2001). This was seen by many in the industry as an ideal partnership, with complimenting products that would lead to a multi-sector international  presence and spread the market presence. Many commentators also saw this as the move that was needed in order for Chrysler to continue, and that Daimler had saved Chrysler (The  New York Times, 2001). However, not all have seen it this way, the newly formed company DaimlerChrysler has many problems which are being parallel to that of the problems that  BMW had with Rover. The acquisition brought together many well known brand names. The company owns numerous brands, those that come under the  Chrysler name include Eagle, Dodge, Jeep, and Plymouth models, whereas the Daimler brand which owns Mercedes has a very narrow band in which to operate producing luxury sedans as  well as commercial vehicles and SUVs. We can also see that the company it taking a strategic role in the motor industry,  as in addition to the DaimlerChryslers Freightliner unit which it the number one heavy truck manufacturer in the United States it also hold stake in other motoring companies, with a  9% holding in Hyundai Motor and an interest in Mitsubishi Motors of 34% (Meredith, 2001). In making this acquisition there were a range  of potential benefits that could be gained by Daimler-Benz that reflect the general philosophy behind mergers as Chrysler we seen as the . The main idea is that the total 

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