This 9 page paper looks at how companies can market themselves in very differing way yet still attempt to give the same message. To demonstrate this the paper considers two UK companies which operate in the same sector to similar consumer groups; The Body Shop and Boots the Chemist. Their individual marketing strategies are analysed and a SWOT analysis conducted before they are compared. The bibliography cites 4 sources.
Name of Research Paper File: TS14_TEbodsbt.wps
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