Research Paper on:
The Smart Car in the US

Unformatted Sample Text from the Research Paper:
sales were disappointing, despite good sales in Europe. It may be argued that with the car being the most economical non hybrid car in the US and its ability to  appeal to the environmental and economy conscious in the US there is a great potential. However with only one distributor this may be a constraining factor. It is recommended that  an aggressive PR campaign is launched along with marketing with a strategic partner, in order to increase awareness of the car and ensure that its credentials in terms of environmental  performance and economy are well established along with the image of the car being stylish all of which will support differentiation. This will place the car in a good position  to benefit from the current macro environmental conditions and facilitate sales. 1. Introduction The Smart Car is an interesting innovation in transportation; initially designed as a two seater car  that was easy to drive, economic to run and easy to park in very small parking spaces, with its length being the width of other cars, the car has done  well in Europe. This sub compact car manufactured by a division of Daimler took a while to become attractive to the market, it many ways it was ahead of  its time, however the last few years have been much better, by August 2008 the sales levels were up 57% in 2007 and a total of 81.300 vehicles were sold  (Ewing et al, 2008). The range has also increased with four seater version and variant models to choose from The firm has now launched the car in the US, however,  so far this appears to have been with only a limited degree of success, by October 2008 the US the sole distributor had only sold 18,156 of the cars