Research Paper on:
Thomas J. Peters and Robert H. Waterman Jr.'s In Search of Excellence Lessons from America's Best-Run Companies

Unformatted Sample Text from the Research Paper:
Jr. gave American businesses a most-valuable resource not only to create and efficiently organize their companies, but also provided significant insights into operating them smoothly and most importantly, to sustain  their profitability. This book has sold millions of copies and is reprinted practically every year to satisfy the consistently high demand for what has become widely accepted as the  entrepreneurial "bible." What Peters and Waterman were able to accomplish their landmark text cannot be underestimated. Unlike other books of its type, In Search of Excellence did not  simply regurgitate statistics and fill countless pages with mind-boggling flow charts. Yes, there are facts, figures and even charts, but they serve merely to supplement the information provided.  This text is not a crash course in Business 101; it is an important lesson in life and perceptively demonstrates how a keen understanding of human nature can go a  long way toward achieving personal and professional success. In Search of Excellence is hardly a cold and clinical textbook. It puts a human face on issues such as workplace  structuring and motivational guidelines. It never loses sight of the fact that businesses are not islands unto themselves. They must be functional both internally as well as externally  in order to maximize their effectiveness and generate revenues. By using several successful American multinational conglomerates (such as the McDonalds fast food franchise) as models, Peters and Waterman illustrate  how attention to the little things makes all the difference. In the case of McDonalds, the authors observed in their Introduction, "Not everyone likes the product, nor the concept  of McDonalds as a worldwide expression of American culture, but it really is extraordinary to find the kind of quality assurance McDonalds has achieved worldwide in a service business" (1982,