In eight pages the marketing of dark counterculture to contemporary youth is examined. Six sources are cited in the bibliography.
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burgeoning market. Bibliography lists 6 sources. SNCountr.doc Counterculture Force Fed to Todays Youth? Written by Susan A. Nelson - June, 2001 For
More Information On This Paper Please The turning from the norms concept relevant to todays youth and the counterculture is nothing new. In the 1960s
millions of young people across America rejected the norms of their era for a lifestyle based on radical political and social views. Many of their philosophies revolved around the
ideas of peace, love and making the world a better place. Moreover, those now bygone hippies involved with that past movement had a plethora of unique ideas about drugs, sex
and even fashion and all made for an unsettled, sometimes chaotic time in America. Back then musical groups like the Jimi Hendrix Experience, and the Doors were the leaders
of the counterculture; and despite the passage of four decades very little about the concept has changed. Today, kids again have their own specific ideas with respect to sex,
drugs and fashion; but groups like Eminem, 2 Live Crew, Nine Inch Nails, Marilyn Manson and the like are now bellowing the anthems for this separate society. This essay
examines how todays dark counterculture is marketed to modern day youth, what is involved/ at stake, and how music (and other media) contributes to its ribald success. Many
historians have defined the term, "counterculture" as simply a liberated alternative to the life and formal institutions of square/ mainstream America. Thus, all counterculture is ultimately born out of
a rebellion against a standardized consumer state in which the corporate structure (also responsible for marketing) created and sold images for the masses to devour (Zollo). When