This is a 24 page proposal for a research study. The paper includes: an introduction, purpose, theoretical base, methodology, questionnaires and conclusion. The essay discusses strategic management processes, including planning and implementation, and the role of trust or confidence in the organization. 3 Questionnaires are included. Bibliography lists 9 sources.
Name of Research Paper File: MM12_PGtrsstmg.rtf
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consumers and their own employees. We have also heard and read about the importance of employee confidence and trust in the organization in terms of its success. We have also
read about the importance of strategic management in todays business world. Experts have reported companys cannot succeed in this global marketplace that is fiercely competitive without strategic management. Strategic management
provides direction for the entire company. It is based on analyses and the development of objectives and strategies to achieve the objectives. There is a gap in research, however. Few,
if any studies exist that address the relationship between confidence or trust in the organization and successful strategic management. In fact, this researcher could not find a single study that
addressed the impact of employee trust in the organization on implementation of strategies. Purpose, Importance, Scope of Research Much has been written about the importance of trust or
confidence in the organization and the positive effect of that confidence. Articles and books on strategic management abound but research suggests that less than half of all strategic plans are
implemented. Almost nothing has been written about any relationship between employee confidence and trust in the companys management team and the implementation of strategic plans. If new strategies that emerge
from strategic planning, change is necessary to implement these new strategies. It would seem that employee trust and confidence in the organization would have a direct impact on the implementation
of strategic plans. Further, Ellonen, Blomqvist and Puumalainen (2006) report a link between a companys innovativeness and employee trust. New strategies are innovations. Therefore, the purpose of this study
is to try to discover if there is a relationship between employee trust and confidence in the organization and the successful implementation of the strategies included in the plan.
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