A 6 page paper discussing the state of business at the world's most admired package delivery service five quarters beyond the end of the first-ever strike against the company. While Federal Express and the Postal Service market directly to individual customers promoting their standard package delivery services, UPS is targeting the fast-growing business-to-business segment of Internet marketing in offering secure document electronic delivery. The paper includes a SWOT analysis, identification of stakeholders in the private company and an overview of marketing activities. Bibliography lists 4 sources.
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the drivers previously was unknown to the companys customers. We now know that UPS operates under the same corporate philosophy that is reflected in those front line employees with
direct customer contact. SWOT Analysis 1. UPS has an extremely loyal customer base. Even during the strike when customers were forced to find other means of
shipping their packages and documents, customers were eager for the company to return to operation. 2. UPS management realizes the potential value to the
company of participation in electronic commerce. It lowers their operational costs and prevents any union-directed full shutdown of the company. 3. Global operation results in UPS being less dependent on
the continued economic expansion of only the US. 1. It is the Teamsters Union that is present within UPS, because of the organization and classification of the company.
UPS most important competitor is Federal Express, which is unionized under airline, rather than trucking industry, rules. If a portion of Federal Express employees strike, remaining ones can still
work. UPS alignment with the trucking industry results in full shut-down during any strike. 2. Company growth is closely tied to the state of business activity and therefore the state
of the economy. Significant downturn in the economy could adversely affect the companys continued growth. OPPORTUNITIES AND THREATS A. Opportunities 1. The company has invested in electronic document delivery
that is far more than simple email that is free from other sources. UPS offers secure electronic document delivery using their free software and for less cost to the
customer than physical delivery. The system can be beneficial to a wide range of customers and insulate UPS from the full effects of any future strike action against the