Research Paper on:
Using a SWOT Analysis for the Current Situation of US Airways

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bankruptcy however was not meant by the airline to finish the company but as one of the components of their new strategic plan in order to save the company. Using  a SWOT analysis which examines the strengths, weaknesses, opportunities and threats of the company shows that US Airways have used their strengths and opportunities within the last year to overcome  their weaknesses and external threats. One of their largest strengths is their employee base which has supported the company in its cut-backs in order to preserve the company. The employee  support comes from years of US Airways commitment to diversity and opportunities for their employees which in turn have turned out to be some of their greatest assets and of  utmost importance when rebuilding the company. In the strategic analysis of businesses within the marketing sector, often a SWOT analysis is used  to accurately describe all of the components which need to be examined. Simply put, SWOT stands for an examination of the Strengths (S) and Weaknesses (W) of an organization as  well as the Opportunities (O) and Threats (T) which exist in the external environment of the business (MSH, 2002). In all cases of business analyses, managers and team members tend  to compose a SWOT analysis in order to determine the current standing of a business and implications for future endeavors. The idea of applying SWOT to a business is an  attempt to analyze and hope that the strength and opportunities of a particular business outweigh the impact of its weaknesses and threats. SWOT analyses can be used when first devising  a strategic plan for the implementation of a business or as a way to plan for a solution to a particular problem which has arisen in an industry (MSH, 2002).