This 13 page paper consolers the case of V G Jones, a bricks and mortar company loosing business to internet companies such as Amazon. The paper looks at the use of e-commerce and the potential benefits it offers taking the best ecommerce practice, learning from Amazons’ operations and then looking at how to integrate the web medium with the bricks and mortar operations to gain the best return Barnes and Nobel are used as an example. This paper is focused at V G Jones but could be used for any company considering an online operation. The bibliography cites 8 sources.
Name of Research Paper File: TS14_TEjones.rtf
Unformatted Sample Text from the Research Paper:
companies this can create a very real and serous threat as consumers are empowered and are attracted by the ability to order goods without leaving from home. For V G
Jones the market place has changed , with a great deal of this change resulting from the direct and indirect impact of ecommerce. This High Street retailer has seen
sales fall by 2% and profits have fallen with the company making a ?130 million pre-tax loss. When an environment changes it is important that companies develop a strategy
to move with that change, the development of e-commerce and companies such as Amazon has not only resulted in more competitors that can overcome geographical barriers, but with increase direct
competition selling the same goods as traditional retailers there has been a downward pressure on prices. However, the future for V G Jones does not have to be one of
increasing losses to the internet traders, other traditional companies such as Barnes and Nobel have faced and overcome similar situations. The befits
of e-commerce and potential is not limited to the likes of Amazon, it is also possible for other companies to enter this area, and although Amazon has a first mover
advantage there are few barriers to entry making it an easy to enter medium for business. To consider this we can look at how e-commerce operates, the potential, the way
companies such as Amazon use it it gain advantages and the way companies such as Barnes and noble have integrated duel operations. 2. E-Commerce E-commerce is defined by the
American Heritage Dictionary (2000), as "Commerce that is transacted electronically, as over the Internet". This indicates that e-commerce is much wider than simply the internet, however we will focus on