In nine pages this paper discusses how voting behavior is influenced by the media in this review of political science research literature. Nine sources are cited in the bibliography.
Name of Research Paper File: CC6_KSmediaVote.doc
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thing called "the media" is a highly liberal organization that will cover only the candidates of their choice in a favorable light. Of course this is a one-sided view
and most likely is not true at all today, but there have been such accusations in the past that were not easily dismissed.
The discussions and research centered around those concerns did lead to a concerted effort to redefine the medias role, particularly as it applies to election campaign coverage and subsequent voter
behavior. "Virtually everyone agrees that the media have a profound effect on the electorates thinking" (Ramsden, 1996; p. 65). The purpose here
is to examine current literature in light of media influence. The literature consulted generally addresses either the broader definition of the media, or is specific to the broadcast television
medium. As specific media, newspapers and radio are discussed as well, but the broader issue is of greater focus here. Media
Influence Ramsden (1996) conducted a literature review of his own, freely interjecting comments about past research efforts and the results obtained by that
route. He notes that the "balance of coverage provided by the media is only worth worrying about if the media are influential" (Ramsden, 1996; p. 65). This is
a point of consistent disagreement. Ramsden (1996) agrees that the media are substantially influential, but others are much more reserved in ascribing such powers to the media (Dalton, Beck
and Huckfeldt, 1998; Bartels, 1993). Media influence likely can never directly translate to any voter casting his ballot based solely on being "told"