This 25 page paper looks at a case study supplied by the student and applies business and human resource (HR) theory to the case study. The first section considers the strategy used by Watson to compete and loos at core competences, positioning and competitive advantage. The second section examines the lack of flexibility in the workforce and the way this could and should be changed. The last section studies the psychological contract. In all sections the theory is explained and applied to the case. The bibliography cites 18 sources.
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is not strong. We can first look at their market position. The market position will be an issue regarding the competitive advantage
and also indicates the way in which a business competes. or example Microsoft has a huge advantage due to its number one position. The position a company adopt will depend
on the make upon the market and their own capabilities within that market along with their resources and core competences. Not all organisations will want to be in the number
one spot, but will prefer to be in the second or middle position due to their product placement. Watsons are not in a position to be number one, they do
not have the core competences, the resources or the ability to satisfy a large market. The resources will also be a key
component of the competitive advantage a company may develop. Companies with good development techniques and research department may adopt a first mover advantage which they aim to use to establish
themselves in a market place, once established they may even adopt almost military like tactics to retain the position (Quinn et al, 1998).
To understand this it is best first to understand how a market is made up in the different levels and the different consumers which are aimed at. To do
this we can us a chart which demonstrates the different positions of different companies in a single sector, in this case we will use the motor industry as this is
a diverse industry which most people will recognise. Fig 1; Strategic Positioning (Source; Thompson, 1998) this example
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