This 3 page paper explores a swot analysis of Whole Foods organic food markets, listing 2 references.
Name of Research Paper File: JV57_JVwholeswot.rtf
Unformatted Sample Text from the Research Paper:
more entrants into the organic health food market, Whole foods must explore new ways to regenerate interest in its social-organic reputation. This paper will explore the companys strengths, weaknesses, opportunities
and threats, and make recommendations for future strategies. SWOT Analysis As Allaman, Castro, Chatha, Dela
Cruz & Rivera (2008) have provided, Whole Foods has the best reputation for organic groceries in the industry. Therefore its strengths are that it is recognized as the organic market
leader by consumers. It also has a strong history of supplier collaboration, supporting ongoing expansion. It has the finest quality of goods ratio and its well-trained, specialized staff are maintained
at a high employee to customer ratio, despite the economic downturn. Its distribution system and inventory controls are top notch. Additionally, it has invested time in the Internet to minimize
advertising costs, and it is associated with popular cooking shows on television. This supports its history of strong community involvement, especially within its target market where it offers value pricing
on private label brand. Whole Foods weaknesses are that its prices are premium, and that it spends a lot of the cost of
expansion. Its customer to employee ratio is too high in the current situation. It must support a large perishable inventory at higher inventory costs. Because the inventory is specialized and
private label, it is often short of inventory in some categories. This is exacerbated by geographic considerations. Whole Foods has opportunities in front
of it, including growing its target market through continued penetration and opening of new stores, but on a reduced and more target scale. Despite growing competition, it holds the niche