• Research Paper on:
    Whole Foods SWOT

    Number of Pages: 3

     

    Summary of the research paper:

    This 3 page paper explores a swot analysis of Whole Foods organic food markets, listing 2 references.

    Name of Research Paper File: JV57_JVwholeswot.rtf

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    Unformatted Sample Text from the Research Paper:
    more entrants into the organic health food market, Whole foods must explore new ways to regenerate interest in its social-organic reputation. This paper will explore the companys strengths, weaknesses, opportunities  and threats, and make recommendations for future strategies. SWOT Analysis As Allaman, Castro, Chatha, Dela  Cruz & Rivera (2008) have provided, Whole Foods has the best reputation for organic groceries in the industry. Therefore its strengths are that it is recognized as the organic market  leader by consumers. It also has a strong history of supplier collaboration, supporting ongoing expansion. It has the finest quality of goods ratio and its well-trained, specialized staff are maintained  at a high employee to customer ratio, despite the economic downturn. Its distribution system and inventory controls are top notch. Additionally, it has invested time in the Internet to minimize  advertising costs, and it is associated with popular cooking shows on television. This supports its history of strong community involvement, especially within its target market where it offers value pricing  on private label brand. Whole Foods weaknesses are that its prices are premium, and that it spends a lot of the cost of  expansion. Its customer to employee ratio is too high in the current situation. It must support a large perishable inventory at higher inventory costs. Because the inventory is specialized and  private label, it is often short of inventory in some categories. This is exacerbated by geographic considerations. Whole Foods has opportunities in front  of it, including growing its target market through continued penetration and opening of new stores, but on a reduced and more target scale. Despite growing competition, it holds the niche 

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