This 12 page paper is a research proposal to prove, or disprove, the hypothesis that Sainsbury's have been loosing business and market share as the shopping experience they provide is no longer able to meet the consumer needs. The paper is a full plan, including methodology outline, methodology and a timetable. The bibliography cites 6 sources.
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Why are Sainsburys Failing? United Kingdom, . To Use This Report Correctly,
1. Introduction J Sainsbury is a well known supermarket chain. The marketing in recent years has been emphasised with effective use of Jamie Oliver and an emphasis on quality. However, despite
marketing that appears to press all the right buttons for the consumers; aspersion and inspiration, association marketing, appealing to loves and greed, identification and pure temptation, the company is still
facing many problems with sales and market share falling. Justin King became their new Chief Executive and he identified Sainsburys major weakness our customers say that we have not been
looking after them as well as we should have done. We have become too inward-looking, and have lost focus on our customers needs. The aim of this paper is to
find out how and why this has occurred with the use of primary and secondary research. 2. Hypothesis The research will look at a hypothesis and seek to prove this
through research. The hypothesis is that Sainsburys have been loosing business and market share as the shopping experience they provide is no longer able to meet the consumer needs.
This idea behind this is that the problem of the fall lies in store with the shop unable, through presentation, product range or another internal factors does not meet the
modern needs of the customers and is finding it difficult to compete with the raising stars such as Tesco and Asda. The null hypothesis will be that the consumer
experience is satisfactory once the customers are in the store, meaning that the problem must reside with the marketing and/or image and perception of the company, resulting in a lack