This series of 5 three-page reports (15 pages total) discusses 1996 McGraw-Hill textbook entitled “Business Communication: A Technology-Based Approach.” Various aspects of business communication are discussed such as the audiences involved in business communication, the most appropriate and most effective approaches in both positive and negative communication, presenting a research or program proposal, writing an appropriate report, and making an effective oral presentation are also discussed. No secondary sources.
Name of Research Paper File: D0_BWbcomm.rtf
Unformatted Sample Text from the Research Paper:
Obviously, the way in which a supervisor communicates with her staff is more than likely to be significantly different from how she relates to her son who is away at
college. In addition, communication designed to persuade or promote an item or process is also going to be very different from communication that complains about or condemns a certain
action. Everybody communicates in a variety of ways that far exceed simple written or verbal expression. Body language, attitude, facial expression, even the clothes one wears express a
message that cannot be ignored. For example, how one presents an idea, with interest and enthusiasm or with quiet, non-expression sends a very clear message of how one feels
personally about the topic. Of equal importance is to whom the message is being delivered. For example, a person will always address a well-liked co-worker differently than they
will speak to an intimidating or distant supervisor. Therefore, it is generally valuable to examine communication, especially business communication in the context of who is receiving the message. Key
audiences in business communication include: customers; co-workers and managers, at all levels for all levels (everybody reports to somebody else); service and support staff; vendors; directors and other stakeholders; and,
the general public. Each group requires a unique format that best suits the communicator, as well as the channel of communication. In some circumstances, a casual cup of
coffee and the latest news in one area of the business serves best (co-workers, support staff, even vendors) while a far more formalized report is necessary when communicating with the
company president or a member of the board of directors. A number of technological tools are readily available in virtually all business settings to facilitate the free flow of communication.