Research Paper on:
YUM! -- A SWOT ANALYSIS

Unformatted Sample Text from the Research Paper:
YUM! Brands (formerly TRICON Global Restaurants) has about 33,000 units in about 100 countries with flagship brands including KFC, Pizza Hut and Taco Bell (Hill, 2004). YUM! also owns A&W,  All-American Food Restaurants and Long John Silvers restaurants as well (Hill, 2004). Strengths. Though the brand restaurants differ in terms of concept  and menu, they all dominate in their respective markets; Pizza Hut, for example, is the largest ready-to-eat pizza chain in the world, while KFC is king in terms of quick-service  chicken (Hill, 2004). Taco Bell is no slouch either, as it has 65 percent of the Mexican fast-food market (Hill, 2004). One  of YUM!s strongest points and strategies has been its ability to leverage its chains strengths by creating and building multi-branded units (Hill, 2004). In other words, units in which more  than one YUM! restaurant is located (Hill, 2004). During 2003, YUM! added 370 multi-branded operations, bringing the total to 2,300 (Hill, 2004). This is an ingenious strategy, as it gives  people more variety if theyre going out for fast food -- if Junior wants a pizza, for example, and dad has a taste for a taco, whereas mom wants some  chicken salad, no problem. They simply hop in the car, and go down to the local YUM! multi-branded unit (with KFC, Pizza Hut and Taco Bell) and everyone is happy.  Thanks to this multi-brand strategy, YUM! has seen a steady increase in sales (as well as happy customers). Weaknesses. One weakness  that is problematic for YUM! and its competition is that there is a trend toward different eating lifestyles. First of all, Americans (and their international counterparts) are becoming more health-conscious