A 7 page paper that outlines the development and marketing strategies of Yahoo! Inc., the company developed around the Internet search engine. Though this company is only 2 years old, the projections that can be determined by current figures demonstrate the wise management and development practices of the company and the complexity of new products currently being marketed. Bibliography lists 5 sources.
Name of Research Paper File: D0_Yahoo.rtf
Unformatted Sample Text from the Research Paper:
the expansion of the company and the product line has shown both fiscal responsibility and wise product development. Yahoo! Inc., the company formed to promote the Yahoo! search
engine on the Internet, was originally developed as a Web Site project by two graduate students, David Filo and Jerry Yang (Anonymous #2 1). In its embryonic stages, the
company only existed as a concept and a Web site. The search engine was created to access their favorite sites on the World Wide Web, and in 1994, thousands
of people began accessing Yahoo! (Anonymous 1). The recognition that this concept had incredible financial potential led to the organization of a company format with the help of a
number of business minds, including Netscape cofounder Marc Andreessen and Randy Adams of the Internet Shopping Network (Anonymous #2 1). The most significant change that occurred with the
help of both Andreessen and Adams was the formation of the company utilizing commercial financing to promote the search engine. The original users of the search engine created by
Filo and Yang could continue to utilize it for their Web needs, but the free access they were receiving was being paid for by advertising. The development of Yahoo!
allowed free access to over 20 million pages of Web site information (Anonymous #2 1), while at the same time, promoting the products and services of hundreds of advertising clients.
The company began with a simple concept--the idea of utilizing a Web site and search engine to access many other sites. This concept was
also the basis of for the creation of Altavista, a Digital Corporation search engine, and Infoseek, two of the industries leading competitors. By 1995 the company had demonstrated an