• Research Paper on:
    Young Women and Advertising

    Number of Pages: 5

     

    Summary of the research paper:

    The false images of beauty projected by advertising are explored in this paper consisting of five pages which discusses their negative effects on young women through a hypothetical research model and examination of pertinent literature. There are three bibliographic sources cited.

    Name of Research Paper File: JR7_RAgirlad.rtf

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    Unformatted Sample Text from the Research Paper:
    to the media to offer models of what life should be like, what one should look like, and how one should live. This is not to say that young people  are not heavily influenced by their parents, peers, and teachers. But, it is to say that the media presents a picture of the outside world that the child is often  intrigued by, using such advertisements to gain an understanding of what life is really like. Bearing this in mind it becomes quite obvious that the media, particularly advertising, can  create a false picture of the world, and a false model that the young individual, particularly the young woman, tries to emulate. And, in attempting to emulate these false ideals  the individual will find that their self worth becomes lower as they try to achieve an ideal that cannot possibly exist. In the following paper we examine advertising and its  negative affects on young women. The paper argues that watching or viewing unrealistic images will reduce feelings of self worth in the young woman. The paper begins with a literature  review and then moves on to a hypothetical research which will study the affects of advertising on young women. Literature Review The first article to be discussed is  titled "The body impolitic: fashion and its critics sell the same stereotypes" and is written by John Leland (1996). In this article we note that the author argues the standard  measurements of many models can be 33-23-33, a very unrealistic combination of measurements for the majority of young women. Leland (1996) also states that "From Twiggy to Kate Moss, the  fashion industry has been attacked for idealizing such extreme slenderness, encouraging real women to hate their own bodies--and, at the extreme, to develop anorexia or bulimia" (p. 66). Some companies 

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